On a virtual world like Second Life a lot depends on how the company running it communicates with it's users. Or customers as they should see us or residents as I guess our all official designation is:
http://blogs.secondlife.com/community/features/blog/2011/02/09/improving-our-lines-of-communication-with-the-community
This post on Linden Lab's blog made me stop and think for a moment. How did the communication went in the past and what might those changes mean in the future. I guess anyone who has read some of my previous posts would know, that this is a topic that I almost always return to. It is a topic, I see as very central to most issues we have faced in the past years. It is essential for LL to get feedback, it is essential for the residents to decide if it is a good choice to put some money and time into it and it is essential for the inworld business owners as their plans and investments rise and fall with the mood that is prominent on the grid in any given moment. The less openness, the less feedback, the more screaming and the more rumours that in turn only increase the feeling of uncertainty, that makes many people wonder why we all are still keeping up with this madhouse.
